USB brings Mickey to the masses

Only the latest hardware to bear Disney's logo

Disney never got the Web. We could go into all kinds of reasons why, but that's not important now. The reason: In its latest technological initiatives, it's been leveraging what it does best--which is basically marketing any physical object that bears its iconic logo.

Walt Disney

The most effective way for the Magic Kingdom to capitalize on technology is through such hardware as MP3 players and cell phones, where it can distribute mouse ears to the masses. To that end, even peripherals like the new "Mickey Sport Collection" USB keys are fair game. Made by A-Data Technology, these storage devices are available in sizes ranging from 512MB to 8GB, according to Fareastgizmos.

Best of all, the rubber materials used in the key's construction help make it waterproof and shockproof--and, if your kids are anything like ours, you may need both features.

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