URL shortener Trim reopens 'indefinitely'
Company announced just days ago it was going to shut down, but a new company blog post says it will continue to run until it's sold--whenever that happens.
URL shortening service Trim is reopening its doors, restoring service to both existing Trim links and the core of the site that lets users make new ones. A company blog post that details the change of plans says that the company will continue to run Trim "indefinitely" while a trustworthy buyer is sought out.
Trim originallyas all of its shortened links stopped working for several hours. Then, over the weekend, the company announced that come the end of December, taking all of its shortened links with it.
In Tuesday's announcement, the company reiterated that the move to shut down, then re-open was not a publicity stunt, nor will it ever change how the service handles URLs such as adding a framebar or interstitial advertising that forces users to wait, or click through an ad to get to the source link. Such options could bring in revenue, but the company says that would go against the very principals Trim was founded on.
The post also warns other link shortening services that the odds continue to be "stacked" against them with Twitter using competitor Bitly as the built-in link shortener. "This is a basic reality of challenging monopolies," it says. "This type of favoritism will become an issue for all Twitter developers."
While Trim had a heavy following, users may not be willing to come back to it without knowing when or if another company will buy it. It's also unclear how long parent company Nambu Network would be able to continue operating without a buyer, despite the offer to keep running it at a loss.