Urban Airship to acquire SimpleGeo

All-stock deal for the geolocation startup is estimated to be worth $3.5 million.

Mobile notifications provider Urban Airship has agreed to acquire geolocation startup SimpleGeo, the companies confirmed today.

The all-stock deal is estimated to be worth $3.5 million, according to Uncrunched, which first reported the acquisition.

"Companies should not have to rely on a fragmented and unwieldy mix of tools that only deliver part of what is needed to understand how people are interacting with their brand on mobile," Urban Airship CEO Scott Kveton said in a statement. "We've been working with SimpleGeo for months now and knew that putting the two companies together would create a powerhouse as a one-stop-shop for developers and marketers to build, monetize and measure the success of their apps in the ecosystem."

Jay Adelson, who departed his post at the helm of Digg to be SimpleGeo's chief executive, will stay of as a strategic advisor.

The Boulder, Colo.-based company was co-founded in 2009 by former Digg engineer Joe Stump and Socialthing founder Matt Galligan to provide a location-aware infrastructure to other companies hoping to avoid the development headaches. Stump, Galligan, and Rob Bailey will also serve as strategic advisors.

 

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