Why You Can Trust CNET Updated cookie-alert software released for IE 5.5
Microsoft issues a software patch for its latest Web browser that tells customers when third-party Web sites try to place "cookies" on their computers for tracking purposes.
The update for Internet Explorer 5.5 will also let people designate preferences about accepting different types of cookies, or electronic tags, which can often be helpful for delivering personalized services such as Web-based email.
In late July, Redmond, Wash.-based Microsoft introduced a test version of the patch to a small group of customers shortly after IE 5.5 debuted.
The update comes as Internet privacy concerns are increasing. While federal agencies and lawmakers grapple with privacy standards for Internet businesses, many sites have taken steps recently to improve their public image as fears have grown about online profiling practices.
Amazon.com updated its privacy policy today to include more information about how and why it collects information about its customers and what personal information it protects against third parties. Yahoo, the portal giant, took similar measures to clarify its privacy policy last month.
Most people do not realize when and if tracking technologies such as cookies are sent to their machines. While most Web browsers give people the option to refuse cookies altogether, few let them choose the type of cookie they wish to accept.
The software within IE 5.5 gives consumers detailed information about cookies and tells them whether the cookie is coming from the Web site they are visiting or from a third-party site such as advertising networks DoubleClick or Engage. These companies often use cookies to track the performance of ad campaigns or to deliver targeted ads based on personal preferences.
"This tool helps consumers understand who's setting a cookie, how it will be used, and what the cookie contains," said Richard Purcell, director of corporate privacy at Microsoft.
"This gives control back to our customers--many who have just realized they are being tracked when they're surfing the Web--and now they'll be able to decide who sends them a cookie and when," he said.
By installing the software, consumers automatically get the newest browser, Purcell said. After it is installed, IE 5.5 users can find the privacy and security tools under the Tools section at the top of the browser.