Edited by Joe AimonettiSome people are reporting issues while trying to play HD content purchased from the iTunes Store on their Apple TVs. Although in many cases similar to this, the easiest suspect is the content itself. MacFixIt user Mark Lilienthal has discovered that the Apple TV has restrictions regarding how it's setup and how it displays HD content:
UPDATE: If you are experiencing this issue (with HD content or otherwise), try these steps from a recently modified Apple KB Article:
1. With your television still on, restart the Apple TV by disconnecting the power cable from the back of the Apple TV.
2. Wait thirty seconds, then reconnect the power cable to the Apple TV.
Note: If you've got any components connected to your Apple TV via HDMI, such as an audio receiver and or a TV, make sure that they are turned on while restarting the Apple TV.
"I purchased Quantum of Solace HD version from the iTunes store. To my disappointment, when I attempted to play the movie through my Apple TV, the result was a blank white screen with no audio."Possible fixes
The issues do not appear to be related to a certain file from the iTunes Store.
Mr. Lilienthal goes on to write that a variety of resets, reauthorizations, and restarts did nothing to solve his issues. However, he did find this work-around:
"There is a solution, albeit only a partial one. Apple TV is able to play HD movie content from a Shared Library but not from a Connected Library or Synchronized Library."
Another possible fix is relayed by Apple Support Discussions user Blaine D.:
"I'm not sure if this is what other people are running into. If you are getting the white screen on a purchased movie check to make sure that the account on the Apple TV matches the account you purchase the movie with. It seems to have worked for me."Resources
Read the Apple Support Discussions thread regarding HD movies playing with a white screen.
Experiencing problems? Have feedback? Let us know!Resources