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Under the Radar: Rafe wrangles start-ups

Watch a live video of Webware editor Rafe Needleman moderating the pitches of 11 social-media start-ups. Judges include Kara Swisher and Robert Scoble.

Rafe Needleman Former Editor at Large
Rafe Needleman reviews mobile apps and products for fun, and picks startups apart when he gets bored. He has evaluated thousands of new companies, most of which have since gone out of business.
Rafe Needleman

MOUNTAIN VIEW, CA-- At 1 p.m. PDT, I'm kicking off my sessions at the Under the Radar conference on social-media companies.

First up, we have a few established companies, showing us what they're doing and what they've learned getting there: Shift Control Media, SocialMedia, and Wetpaint.

At 1:30 p.m., I've got my first group of start-ups, the media tools CrowdSpring, Ffwd, Lil'Grams, and PutPlace. The Wall Street Journal's Kara Swisher will be one of the judges in this session. Watch the video here.

There will be a break from 2:45 p.m. to 3:15 p.m., and then we'll see four social-content creation tools: Animoto, Aviary, Big Stage, and Overlay.tv. Robert Scoble will be one of the judges in that session.

Update: The video stream from my laptop isn't working, so I'm removing it from this post. Sorry about that.