Uber passengers may be getting a faint whiff of pine trees in their next ride. That's because the car service is kicking off a promotion to deliver Christmas trees to customers' doorsteps.
To promote its service, Uber has teamed up with The Home Depot to deliver on-demand Christmas trees in 10 US cities for one-day only. On Thursday, people will be able to open their Uber smartphone app, click on "UberTree," and have a freshly cut Christmas tree and stand at their home or office within minutes.
"Instead of spending your weekend wrestling with a tree from the not-so-near farm or slushy street corner, kick back, pour yourself an extra glass of eggnog and watch your app as Uber takes care of the heavy lifting," Uber wrote in a blog post.
The car service warns that users should expect high demand, so it's a first-come, first-serve kind of deal. The whole shebang costs $135 for a 7- to 8-foot Fraser or Noble Fir. Users can also split the cost using Uber's fare-splitting feature.
This isn't the first time that Uber has dabbled in on-demand delivery. The company, which started as an on-demand black car service, has done, Valentine's Day roses, helicopters, and BBQ. In October, the car service even to people's homes. CEO Travis Kalanick that on-demand everything via the car service could be around the corner.
Uber's Christmas tree promotion will take place December 5 starting at 11 a.m. and lasting until 8 p.m. local times (or until trees run out). It will be available in Atlanta, Boston, Chicago, Dallas, Los Angeles, New York City, Philadelphia, San Diego, San Francisco, and Washington, DC.