Uber gives startups 7-minute rides to pitch Google Ventures investors
Think you have the next big idea? Uber will send an investor to your door as part of its latest marketing tactic.
Uber is partnering with Google Ventures, the investment arm of the tech giant, to give entrepreneurs a chance to market their ideas. The company's app, which lets users order chauffeured cars through their mobile phones, is making good on CEO Travis Kalanick's vision of delivering everything on-demand.
They just need to request an "UberPITCH" ride through the Uber app while in the heart of the Valley: Palo Alto, Mountain View, and Menlo Park. The app orders a driver who will drive over with an investor. Entrepreneurs get seven minutes to pitch to the investor, while riding in the car, and then the investor will give feedback for seven minutes. The drivers will make round trips back to the startup location but where they go during the ride is unclear.
It's so novel and over-the-top, HBO's "Silicon Valley" series should really do a parody during an episode.
"Whether you spend your weekends hacking together a product or are still plotting out your perfect pitch deck -- UberPITCH is your chance to get in front of some of Silicon Valley's most accomplished investors," the blog post boasts.
There are only six investors available so it will probably be hard to get a hold of one, which is often the case with Uber's promotional deliveries.
This Silicon Valley-centric promotion is very much in line with all of Uber's off-the-wall marketing schemes, which includes delivering kittens, sky-writing, and helicopters. But Uber recently began testing something that could seriously become permanent: a bike messenger service called UberRush. Similar to services already offered by companies like TaskRabbit and PostMates, UberRush is an expansion of Uber's services which also include UberX and UberTaxi.