U2 releasing 'mobile album' for BlackBerry
As part of U2's promotional relationship with Research In Motion, the band will release an exclusive mobile app that will let BlackBerry users watch video from the tour.
iPhone applications featuring particular musicians have been around for a while now--Nine Inch Nails was recently in the news when Apple rejected an update to its application, and tech companies like and have experimented with creating iPhone apps for their clients.
Soon, BlackBerry fans will be able to get in on the fun. Research In Motion, which is sponsoring the U2 360 tour, has posted a page on its Web site declaring the imminent arrival of the U2 "mobile album."
Although the video teaser is fairly cryptic, it looks like the app will let users listen to the latest U2 album "No Line on the Horizon," watch videos, and read news updates. A more interesting twist: it also looks like users will be able to share video clips from U2 concerts--a map will let you pick among BlackBerry-toting audience members with different stage angles.
U2 fans with BlackBerries can sign up here to be informed when the app's released. No word yet on timing or pricing. One possibility: the app might launch in conjunction with the Blackberry Tour 9630 on July 12.
Whether you're a U2 fan or not, it's great to see RIM getting serious about mobile music, and I think it'll help cement RIM's position alongside Apple at the top of the consumer smartphone heap.
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