U.S. National Design Policy initiative poised to 'redesign America's future'

Several U.S. professional design organizations, design education accreditation organizations, and Federal Government officials have joined forces to launch an initiative to shape a U.S. National Design Policy.

Design Policy

Design is not the answer to everything, but it certainly has an important role to play in almost everything that holds a society together.

In light of the current economic crisis, several U.S. professional design organizations (AIGA, IDSA, and others), design education accreditation organizations, and Federal Government officials have seized the historic opportunity and joined forces to launch an initiative to shape a U.S. National Design Policy. In a moment of great global uncertainty and an erosion of national confidence, designers are perfectly positioned to take on a leadership role in "Re-designing America's Future," and the proposed policy is supposed to give them a more effective platform. "Design is the world remade in human form," the initiative's Web site states. And there's a lot of remaking to do these days. We know that "beautiful things work better." These days, however, only "meaningful" things make a real difference. And collective action is required.

As a result of a November 2008 meeting in Washington, the initiative has published "Redesigning America's Future: Ten design policy proposals for the United States of America's economic competitiveness and democratic governance." The document strives to demonstrate how design "improves policy success by making it relevant to the People." As stated in the document: "Design serves to advance the goals of the United State's economic competitiveness by saving time and money and simplifying the use, manufacturing, and maintenance of goods and services. It enhances democratic governance by improving the performance and delivery of government services."

More details can be found on the U.S. National Design Policy Initiative Web site, including a downloadable version of the "Redesigning America's Future" report.

National Congresspeople received the publication in their mail boxes January 20. If you support the initiative and want them to act upon it, you can write them directly.

In addition, you can take part in a viral video campaign that asks supporters to record a brief "I Pledge" endorsement to be uploaded to the initiative's YouTube page or the Facebook page.

 

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