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U.S. Cellular wooing new customers with $100 credit, cheaper phones

The company is hoping that a sweeter activation and trade-in deal will lure new, deal-hungry customers.

Jessica Dolcourt Senior Director, Commerce & Content Operations
Jessica Dolcourt is a passionate content strategist and veteran leader of CNET coverage. As Senior Director of Commerce & Content Operations, she leads a number of teams, including Commerce, How-To and Performance Optimization. Her CNET career began in 2006, testing desktop and mobile software for Download.com and CNET, including the first iPhone and Android apps and operating systems. She continued to review, report on and write a wide range of commentary and analysis on all things phones, with an emphasis on iPhone and Samsung. Jessica was one of the first people in the world to test, review and report on foldable phones and 5G wireless speeds. Jessica began leading CNET's How-To section for tips and FAQs in 2019, guiding coverage of topics ranging from personal finance to phones and home. She holds an MA with Distinction from the University of Warwick (UK).
Expertise Content strategy, team leadership, audience engagement, iPhone, Samsung, Android, iOS, tips and FAQs.
Jessica Dolcourt
Motorola Electrify
Josh Miller/CNET

U.S. Cellular may not be able to offer double the data cap for free, but it is hoping that crediting new customers $100 bucks for a two-year agreement will attract customers tired of their current carrier.

Starting today, new post-paid customers will receive a $100 credit on their bill, plus the option to get another $50-to-$150 in cash for trading in a used smartphone.

To round out the offer, U.S. Cellular is also lowering prices on its smartphone portfolio, offering the Motorola Electrify and HTC 7 Pro for $129.99, the BlackBerry Curve 9350 for $49.99, and both the Samsung Repp and Huawei Ascend II for a penny.

While an activation credit isn't in the cards for new customers to its prepaid plans, U.S. Cellular is attempting to sweeten the offer by dropping the prices on several feature phones and waiving the activation fee on prepaid plans billed at $50 and up.

It's probable that the carrier is trying to clear some inventory while updating its roster with newer phones, but that's precisely the time for budget-conscious consumers to strike a deal.