U.S.Cellular and Alltel Wireless have joined up with Wal-Mart to take on the cell phone frontier of big-box retail distribution.
U.S. Cellular, a regional carrier out of Chicago, and Alltel, based in Little Rock, Ark., will begin selling select phones under the U Prepaid brand in 18 states some time in May.
U Prepaid, a pre-existing Alltel brand, will kick off at Wal-Mart with four phones: the Android-powered, /LG Exchange and feature phones with QWERTY keyboard, and the simpler .
Customers will ride either U.S. Cellular or Alltel's network, depending on where they live. Following the no-contract model, the U Prepaid nationwide plans will offer unlimited talk and text time, and won't incur roaming charges.