U.S.Cellular, Alltel launch Wal-Mart prepaid phones

The joint U Prepaid service brings both carriers into the realm of big-box distribution.

Wal-Mart
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U.S.Cellular and Alltel Wireless have joined up with Wal-Mart to take on the cell phone frontier of big-box retail distribution.

U.S. Cellular, a regional carrier out of Chicago, and Alltel, based in Little Rock, Ark., will begin selling select phones under the U Prepaid brand in 18 states some time in May.

U Prepaid, a pre-existing Alltel brand, will kick off at Wal-Mart with four phones: the Android-powered Samsung Repp , LG Attune /LG Exchange and LG Saber feature phones with QWERTY keyboard, and the simpler Samsung Chrono .

Customers will ride either U.S. Cellular or Alltel's network, depending on where they live. Following the no-contract model, the U Prepaid nationwide plans will offer unlimited talk and text time, and won't incur roaming charges.

 

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