U.K. Olympic athletes banned from wearing Beats

British athletes have been warned not to wear non-sponsor-brand headphones, though no formal warnings or sanctions have been dished out yet.

Beats by Dr. Dre/CNET UK

Great Britain's Olympic team has been given a friendly reminder to clamp down on athletes wearing the wrong brand of headphones, after medal-chasing Olympians were spied sporting non-sponsor Beats by Dr. Dre cans.

The bass-heavy Dr. Dre brand shipped batches of its headphones to hotels where British athletes were staying, the Associated Press reports.

The Beats brand is not an official sponsor of the London 2012 Olympics, and as such officials were none too pleased about the company's publicity ploy. British Olympic Association spokesperson Darryl Seibel said team leaders have been reminded of "the importance of protecting our corporate partners."

Read more of " UK Olympic athletes banned from wearing Beats headphones " at Crave UK.

About the author

Luke Westaway is a senior editor at CNET and writer/ presenter of Adventures in Tech, a thrilling gadget show produced in our London office. Luke's focus is on keeping you in the loop with a mix of video, features, expert opinion and analysis.

 

Join the discussion

Conversation powered by Livefyre

Show Comments Hide Comments
Latest Galleries from CNET
The 12 most distinctive phones of 2014 (pictures)
Best mobile games of 2014
Nissan gives new Murano bold style (pictures)
Top great space moments in 2014 (pictures)
This is it: The Audiophiliac's top in-ear headphones of 2014 (pictures)
ZTE's wallet-friendly Grand X (pictures)