U.K. Olympic athletes banned from wearing Beats
British athletes have been warned not to wear non-sponsor-brand headphones, though no formal warnings or sanctions have been dished out yet.
Great Britain's Olympic team has been given a friendly reminder to clamp down on athletes wearing the wrong brand of headphones, after medal-chasing Olympians were spied sporting non-sponsor Beats by Dr. Dre cans.
The Beats brand is not an official sponsor of the London 2012 Olympics, and as such officials were none too pleased about the company's publicity ploy. British Olympic Association spokesperson Darryl Seibel said team leaders have been reminded of "the importance of protecting our corporate partners."
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