Great Britain's Olympic team has been given a friendly reminder to clamp down on athletes wearing the wrong brand of headphones, after medal-chasing Olympians were spied sporting non-sponsor Beats by Dr. Dre cans.
The bass-heavy Dr. Dre brand shipped batches of its headphones to hotels where British athletes were staying, the Associated Press reports.
The Beats brand is not an official sponsor of the London 2012 Olympics, and as such officials were none too pleased about the company's publicity ploy. British Olympic Association spokesperson Darryl Seibel said team leaders have been reminded of "the importance of protecting our corporate partners."
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