Twitter teams with NBA to offer in-tweet pro hoops replays

During the rest of the NBA playoffs, NBA Digital will be posting video highlights of notable plays. This comes days after a similar arrangement with ESPN.

Twitter and NBA Digital have partnered to stream in-tweet video highlights of some of the NBA playoffs' most exciting plays.

The deal, which was first reported by Bloomberg, comes just days after a similar arrangement between Twitter and ESPN. In that arrangement, Twitter users will have access to replays from soccer, the X Games, and college football.

Twitter said that the NBA highlights will be sponsored by Sony Pictures Entertainment, Taco Bell, and Sprint Nextel.

About the author

Daniel Terdiman is a senior writer at CNET News covering Twitter, Net culture, and everything in between.

 

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