Twitter plans to expand ads to 50 countries

Twitter's CEO says its international strategy shows that this is one social network that knows how to make money from mobile users.

Twitter

Twitter will start its ad services in 50 countries this year as the company continues to grow overseas, the Guardian reported.

CEO Dick Costolo made outlined the expansion of Twitter's mobile business strategy at an advertising conference in Cannes, France. The first markets to have access will be Latin America, including Brazil, and west European countries such as Spain and Germany.

Twitter's advertising products include promoted tweets, promoted trends and promoted accounts.

While other social media and Internet companies are finding it challenging to make money on mobile platforms -- -- Facebook has been dinged particularly soundly on this point -- Twitter said its is embracing the change.

Twitter director of revenue Adam Bain said the company was "born mobile," and is not struggling with monetizing tweets.

A recent report said Twitter is expected to hit $1 billion in revenue by 2014. While this would still make it slower growing than Google or Facebook, Twitter sees to be OK with taking things slow.

When asked at the press conference about Twitter's next steps, chairman Jack Dorsey said that the company "has a good understanding about pacing and has the discipline" to make decisions about going public or putting itself up for sale.

 

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