Twitter heads to Brazil

The social network is opening an office in Latin America's largest city -- Sao Paulo -- in a move the company says will help it get closer to its Brazilian customers.

MARTIN BERNETTI/AFP/Getty Images

Paulistas, as the residents of Sao Paulo, Brazil, call themselves, like to refer to their home town as "the city that works." Time to update that description to the city that also tweets.

Twitter is opening up an office in the largest city in South America, Reuters reports.

"We believe our new office in Brazil will allow us to get closer to the users and show the value of our platform," the company's new country manager for Brazil, Guilherme Ribenboim, told Reuters.

"Brazil has rather mature Internet and advertisement markets. Our audience is very big and active," he said. "We are going to try to monetize it." Reuters quoted statistics provided by the Paris-based market intelligence firm Semiocast, which ranked Brazil as Twitter's second-biggest market after the United States in terms of accounts, and fifth in terms of usage.

Although that growth is slowing, Ribenboim referred to the approach of the World Cup and the Olympic Games -- both of which will be held in Brazil -- as offering "huge opportunities to leverage and show the potential of Twitter."

"It is already happening. We are talking (to advertisers) looking for opportunities, strategies," he said.

 

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