Twitter expands the Discover tab to deliver more relevant tweets

First launched in December, and upgraded last May, the Discover feature will now deliver a steady stream of rich-media tweets that are intended to be relevant to individual users.

A look at the newly expanded Discover tab on Twitter.com, launched this morning. Twitter

Twitter today unveiled the latest iteration of its Discover tab, a move it said will show users a steady stream of tweets deemed relevant to them.

The company first launched the Discover feature on Twitter.com last December , aiming to "bring you essential information from the Web [and in] May, we added stronger signals and a new design that made it more personal for you with better stories and tweets from people you know."

And in a blog post this morning, Twitter wrote that "Now we're improving Discover again: When you visit the Discover tab on Twitter.com, you'll see a continuous stream of tweets, which automatically expand to show you the most relevant stories and most engaging photos."

A quick look at the new tab revealed a string of tweets under the rubric, "What's happening now, tailored for you."

The trick, of course, is for Twitter to match peoples' actual interests with relevant tweets. But if it works, it could be a smart way for users to find new people to follow, and information important to them.

Twitter said it will be rolling out the new Discover feature to users "gradually."

 

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