Twitter considering acquisition of Sense Networks?
Microblogging site could use the geolocation startup to power its local targeted ads effort, TechCrunch reports.
Twitter is kicking the tires on geolocation startup Sense Networks, according to a TechCrunch report stamped "rumor" in the headline.
The acquisition, which would be Twitter's sixth of the year, is expected to be completed this month, according to a "good source." No estimated price or terms were revealed or suggested.
New York-based Sense Networkswith the release of an "experimental" offering called CitySense, an urban-navigation product that put a new spin on location-based mobile networking. The company mines its database of location-based information to create both consumer- and enterprise-oriented products.
TechCrunch suggested the acquisition of Sense Networks, which is backed by Intel Capital, Javelin Venture Partners, and investors from the hedge fund community, could help Twitter monetize local targeted ads.
Twitter representatives declined to comment on the report.