Twitter buys social-media analytics startup Hotspots.io

Startup, which appears to have still been in beta mode, will join Twitter's revenue engineering team.

Twitter has acquired social-media analytics startup Hotspots.io for an undisclosed price, the companies confirmed today.

The company, which touts itself as delivering "social media intelligence you actually use," appears to still be in beta mode and its Web site lacks much in the way of product details. However, there is demo of data collected during the Super Bowl measuring social-media interaction with TV ads.

Hotspots.io said in a statement posted to its Web site that it would be joining Twitter's revenue engineering team:

We're incredibly excited to announce that Twitter has acquired the Hotspots.io team!

Starting today, we'll be joining up with Twitter's revenue engineering team where our focus will be on developing analytics tools for Twitter's advertising and publishing partners.

We founded Hotspots.io with the vision of helping companies and individuals maximize their social media ROI through actionable and accessible analytics, and we're thrilled to be able to continue that work on a much larger scale at Twitter.

A Twitter representative confirmed the acquisition.

About the author

Steven Musil is the night news editor at CNET News. Before joining CNET News in 2000, Steven spent 10 years at various Bay Area newspapers.

 

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