Twitter bumps the price of Promoted Trends to $200K

The price hike went into effect earlier this year and represents a 33 percent increase over last year's price, All Things D noted.

Illustration by James Martin/CNET

In a sign that suggests healthy demand for Twitter's advertising, the microblogging site has reportedly increased the daily price of its Promoted Trends to $200,000.

The new price, which is a 33 percent increase over the previous price, went into effect earlier this year, according to an All Things D report. The price has increased 150 percent since the program launched in 2010 with a daily price of $80,000.

Twitter promotes the feature as a way for business to increase interest in a brand or product. Promoted Trends appear in Twitter's Trends section to the left of the users' Twitter feeds, denoted by a yellow arrow. Presuming Twitter sells one Promoted Trend a day, the program could generate $73 million in revenue.

Some of the big-name users of Promoted Trends have included Virgin, HBO, Samsung, and JetBlue. In addition to promoted trend slots, which appear on the right side of any Twitter user's home page, Twitter also offers promoted accounts and promoted tweets, but those are sold through an auction system.

CNET has contacted Twitter for comment on the price increase and will update this report when we learn more.

The moves come as Twitter is reportedly gearing up for an IPO as early as next year. Analyst firm Greencrest Capital pegged Twitter's valuation at between $10.5 billion and $11 billion "by late 2013 or early 2014." It also predicted that Twitter's 2014 revenue would total $1.028 billion, up from estimates of $605 million in 2013 and $295 million in 2012.

 

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