Twitter acquires SMS service Cloudhopper
Looking to keep expanding all over the world, Twitter buys existing partner Cloudhopper to make connecting to text-messaging carrier services easier.
Twitter announced Friday that it's made another small acquisition: Cloudhopper, a start-up that makes it easier to connect to mobile text-messaging (SMS) carrier services around the world. The two founders of Cloudhopper, which had already been partnering with Twitter, will join the company full time.
This is key for Twitter as the company attempts to make inroads in communities where cellular data access and smartphones like the iPhone and BlackBerry are less common. But Twitter's history with SMS has been spotty: High costs initially forced Twitter, which only just unveiled a concrete business model, to blog post announcing the acquisition of Cloudhopper explained that the number of tweets relayed over SMS (currently over one billion) continues to grow.. Twitter execs explained earlier this month that those problems have largely been reversed, and the
Meanwhile, Twitter's mobile team is continuing to work on enhanced smartphone applications: Itsalarmed some independent developers who have built their own mobile clients for Twitter, but the company insists that having official mobile apps is crucial for getting new users on board.