Tweetburner gives your Tweets analytics

If you think Tweetburner sounds like a way to track the uptake in the online world of your Twitter posts, you got it in one. Tweetburner does three things you probably want if you're using Twitter to tell the world about web sites:

• Shortens URLs. Twitter's 140 characters make many Web URLs unworkable. Tweetburner, like other URL shorteners, squeezes verbose URLs into bitsize links like http://twurl.nl/p6rtus.
• Tracks which of your Twitter links get clicked. To test this, I twittered Friday about "Twittin' Secrets: The 100 World's Greatest Twitter Tips" via a Tweetburner link. I got 10 clicks within an hour. For marketers and consultants this is pure gold. Better example: Laura Fitton of Pistachio Consulting has created 275 Twurl links via Tweetburner and gotten a staggering 22,257 clicks.
• Tells you what's hot. While there are a variety of ways of seeing what subjects are getting twittered about, such as Tweetdeck's keyword tag, Twitterburner shows you on its home page the most popular Twurled links clicked in the past hour and the Twitters they came from.

Integration with another online social network, FriendFeed, is planned for rollout next week.