Truth in advertising

It all still begins with developing the best shows.

Here is one of my favorite vintage ads from our collection on TheCBSAttic.com. Created under the direction of the legendary CBS Creative Director Lou Dorfsman, it ran as a trade ad in 1963.

The ad married words and imagery with wit and simplicity. What makes this so special and meaningful is that the elements of the Eye's success are as true today as they were then.

While there are many more ways to win the nation's applause today using technology to gather and amplify attention, it all still begins with developing the best shows.

This piece serves as inspiration as we head closer to the 2012 CBS upfront presentation, the "coming out" event for our new schedule that takes place each spring. More on that soon, so stay tuned.

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About the author

    George Schweitzer's position as chief marketing officer at CBS gives him a unique opportunity not only to observe but also to help shape the ways technology is altering the television industry. A communications major at Boston University who joined CBS after graduation some 30 years ago, George is also an unabashed technology geek who specializes in the latest home automation and entertainment gear.

     

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