Transformers coming out of our ears

Literally, with these earphones


So you think the likes of Spider-Man and Pirates of the Caribbean have saturated the market with merchandising? Wait till the Transformers juggernaut gets into full gear as the movie's July 4 opening nears.

We've already seen an "Optimus Prime" helmet, GM cars and, just yesterday, some Transformer Nikes. Now, Tokyomango says Takara Tomy is assaulting our auditory canals with the "Transformers Music Label Frenzy and Rumble" earphones. With a name like that, can there be any doubt that they're from Japan?

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by Iyaz Akhtar