Tragedy! Susan Boyle clip not making anyone money

The lack of an advance deal between British channel ITV and YouTube means that, gasp, no one is making money from a clip that's reached more than 100 million views.

You wept for Susan Boyle.

Now prepare your finest large-mouthed, water-loving reptile tears for those who have so far failed to make money out of her astoundingly popular YouTube video.

It seems that British channel ITV, which is graced by "Britain's Got Talent," failed to reach agreement with YouTube over advertising. So the clip of the sublime Ms. Boyle continues to run with no advertising gracing its hem.

It is touching that while Susan Boyle tries to hang on to her authentic humanity, these two commercial entities are tightening their jaws like large men in a night club standing around the dance floor, waiting for Harold Melvin and the Bluenotes to give them permission to clutch a potential catch.

"We don't want to be part of YouTube's standard terms and conditions, because content like Susan Boyle is unique," Ben McOwen Wilson, ITV's director of online, told the Times of London.

More than 100 million unique views, indeed.

It seems that ITV is insisting on preroll ads that would then direct viewers to the channel's own Web site, while Google has never been too keen on the preroll method, preferring those fetching texts, sometimes in a lovely yellow, that look like, well, Google search ads.

Does ITV believe that Google still isn't making too much money from its YouTube advertising methods, which is why it wants to drive more people to its own, very British home? (Any of you ever watched ITV's glistening soap opera "Coronation Street," for example?)

Google, clinging to its natural sense of justice and propriety, says it offers content owners the majority of the revenue. How much of a majority is unclear.

I know there are many of you out there who hope that these two large entities continue talking till swans turn turquoise and global warming washes us all away.

Somehow, the essential honesty that Susan Boyle represents would surely be slightly tainted by a scrolling text reading "Need A Makeover? Try L'Oreal Skin Scrub Made From Real Scottish Soil!" Or even: "Need A New Wardrobe? Ross Dress For Less is Best! Ross Is A Scottish Name, You Know!"

So to lift all virginal advertising spirits, I enclose a YouTube video of Ms. Boyle talking to one of her local newspapers, the West Lothian Courier. You may or may not enjoy the fact that, because it's not an ITV video, there are some ads running beneath it.

You will, though, hopefully smile when the interviewer describing Entertainment Weekly as "a big American magazine."

 

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