Toyota to accept priority registration for Prius Plug-In preorders beginning Friday

Toyota today announced a new online order system that will launch later this year for the all-new Prius Plug-in Hybrid.

The Prius Plug-in will offer electric-only driving for about 13 miles and an anticipated 50 MPG hybrid driving. Toyota

Folks who want to preregister for online ordering of the Prius Plug-in hybrid will get a chance on Friday.

Toyota today revealed that Earth Day will kick off preregistration for the Prius Plug-in on the company's Web site.

This is just the first step in ordering Prius Plug-in. A new online ordering system will launch later this year, which will offer customers the ability to configure their own vehicle online, select their dealership within 15 launch states (Arizona, California, Connecticut, Hawaii*, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Oregon, Rhode Island, Vermont, Virginia, and Washington), and track their order through production, distribution, and delivery.

The Prius Plug-in will begin arriving at Toyota dealerships in the launch states in spring 2012, with a nationwide rollout the following year, the automaker said in a release.

"The Prius Plug-in Online Ordering System was inspired by the success and positive customer feedback we had to similar online ordering systems for the first two generations of Prius," said Bob Carter, Toyota Division group vice president and general manager. "We feel the Prius Plug-in target customer will expect a purchase experience that is as advanced and convenient as the product itself. The Online Ordering System is designed to meet those expectations."

*Although Hawaii is a launch state, the online ordering service will not be available.

 

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