If you're shopping for a car, would a virtual 3D girl sway you?
Japanese digital pop star Toyota Corolla, and the automaker is hoping her cartoon charms will win the hearts of shoppers.is appearing in an augmented reality app to promote the
Created in 2007 by Crypton Future Media using Yamaha's Vocaloid software, Hatsune Miku allows users to create their own songs by inputting lyrics and a melody.
The augmented-reality (AR) feature by software developer Toyota Shopping Tool, an app that lets buyers download and share content about Toyota vehicles.is part of the
Users can print out a circular "AR stage" that acts as a 2D barcode. When they view it through the Toyota Shopping Tool on a smartphone, the blue-haired singer, in miniature, performs along with a cartoon version of the popular compact.
I would have preferred a giant Hatsune like in the ad below, but passionate "car." fans have no doubt made the Corolla their official
Didn't human celebs shill for automakers long ago?