Market research firm ComScore reported on Tuesday that touch-screen mobile-phone adoption is not only on the rise, it's growing at a rapid rate.
Touch-screen phone adoption grew by 159 percent between August 2008 and August 2009, according to ComScore. The firm also found that by the end of August 2009, there were 23.8 million users with touch-screen mobile phones in the United States alone. In August 2008, just over 9.2 million people were using touch-screen phones.
But it's not just the touch screen that's enjoying strong growth. ComScore also found that smartphones are gaining traction across the U.S. Between August 2008 and August 2009, smartphone adoption grew by 63 percent. There were 20.7 million mobile subscribers using smartphones in August 2008. More than 33.7 million subscribers had smartphones by August 2009.
Unsurprisingly, it was the iPhone that led the way during that period. According to ComScore, the iPhone was the top touch-screen device for users aged 13 and older, capturing 32.9 percent of the touch-screen market. The LG Dare placed a distant second, accounting for 8.7 percent of the touch-screen phones in the wild. That device was followed up by the LG Voyager, BlackBerry Storm, and Palm Treo, which captured 7.8 percent, 7 percent, and 6.5 percent of the market, respectively.
It's also worth noting that the average user of a touch-screen device is younger than those who use standard mobile phones. According to ComScore, 51.4 percent of smartphone users are under the age of 35. A whopping 57.7 percent of touch-screen users fall within that age range. ComScore also found that 20.6 percent of touch-screen users range in age between 18 and 24. Less than 5 percent of touch-screen users are 65 and older.
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