Toshiba, which makes hard drives with platters as small as 0.85 inches across, sold more hard drives into the consumer electronics industry than anyone else in the third quarter, according to a study from IDC.
According to IDC, Toshiba had a global market share of 27.5 percent for all hard drives shipped into the market, and a 43.9 percent share when excluding the 3.5-inch drive category. The 3.5-inch drive, fairly large by contemporary standards, goes into gadgets like digital video recorders.
The achievement is something of a double-edged sword. On one hand, consumer electronics represents one of the strong growth markets for hard drives.
On the other hand, relentless competition means most companies have a difficulty in turning a profit.