Toilet paper blogger stunt should get flushed

The Procter and Gamble-owned Charmin is looking for five bloggers to be "ambassadors" in a pop-up bathroom setup in New York next month. Um, gross.

Toilet Cat does not approve of this message. Flickr: Vagabond Shutterbug

Look what just landed in the department of bad social media campaigns ! Toilet paper brand Charmin has put out a casting call for five bloggers who will spend five weeks working as "Charmin Ambassadors" in a pop-up bathroom in New York's Times Square.

I'm going to say it right now: The Procter & Gamble-owned brand has creeped me out for a while with those commercials that feature cartoon bears gallivanting in a forest with rolls of soft and fluffy toilet paper and then sneaking behind trees to do their business. I don't want to think about pooping bears. Sorry. But this new campaign, detailed Tuesday in an article in the Business Courier of Cincinnati, really pushes it to a new level.

"Job requirements include interacting with hundreds of thousands of bathroom guests, maintaining their own blogs and content on Charmin-branded Web sites and popular social media sites, and sharing family-friendly video from the restroom space and surrounding areas," the Business Courier article explained. I'm afraid this is pretty much validating and encouraging those weirdos who like to post to Twitter about bathroom visits.

The new campaign tag line is "Enjoy the go." GROSS.

The bloggers will be paid $10,000 apiece, which I sincerely hope they will use to invest in a name change and a wardrobe of high-end disguises, because if I were one of them I'd be way too embarrassed to go on through life with my current identity.

But don't worry! Charmin has loads of experience so there's absolutely no way this will look stupid. According to the Business Courier of Cincinnati, "This is not the first year Charmin has hosted a temporary, or pop-up, bathroom in Times Square. In 2008, it kicked off a "Plush Potties for the People" tour that traveled from Santa Monica, Calif., to Times Square, where it settled for the holidays."

Plush Potties for the People. As one of my colleagues put it, "You've got to be s***ting me."

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About the author

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos.

 

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