PC makers such as Dell, Hewlett-Packard, Sony and Toshiba are cramming entertainment features into their laptops and desktops in order to offer a one-stop shop for productivity, entertainment and communications. Apple Computer also has entertainment features built into its Mac OS X operating system, which powers its iBooks, PowerBooks and various desktop models.
However, universities aren't nearly as multimedia-happy as PC makers and take a more conservative tone when establishing PC purchasing guidelines for students. Many are recommending laptops over desktops, and several are asking for the more established Windows XP Professional OS or Mac OS X over the next-generation operating systems.
PC makers such as HP, Dell and Gateway are gearing up for an aggressive back-to-school buying season.
While companies are targeting freshmen with promotional prices for their latest revved-up desktop systems, many universities and colleges recommend students use notebook computers with either Windows XP or Macintosh operating systems.
While few, if any, universities ban a particular PC configuration, many have contracts with vendors that give students and faculty specific systems, making the multimedia features PC makers are cramming into their computers a nice-to-have rather than a must-have for campus life.
Even with all of the bells and whistles being offered by PC makers, students may want to check with their school's PC requirement policies before shelling out for a new system.
Students at the University of Missouri-Columbia, for example, coordinate their purchases with TigerTech (formerly Computer Spectrum), which acts as a sales consultant for the university. For students looking for a desktop, the university recommends either a Dell Optiplex GX280 or Apple 17-inch G5 iMac. When it comes to laptops, TigerTech says most students would do well with either a Dell Latitude, an Apple iBook, or an Apple 15-inch or 17-inch PowerBook. Students aren't required to buy the university-recommended PCs. But if they do, they can get a discount of up to 10 percent.
While remaining semi OS-agnostic, the staff at the University of Missouri recommends using the Microsoft Office desktop productivity suite, as well as buying a 512MB USB flash drive. However, the university does not suggest students use Microsoft Works or WordPerfect for word processing or the XP Home Edition because it does not network as well as Windows XP Pro, according to Megan Cawan, student and auxiliary services representative.
Jay Lambke, president of GovConnection.com, a sales consultancy for universities such as the University of Notre Dame, University of Minnesota, Seton Hall University in New Jersey, Oklahoma State University and the University of Pittsburgh, breaks the PC buying process into three categories:
A hard mandate--a buying strategy used by private schools where the university includes the PC along with the tuition.
A soft mandate in which the school has relationships with specific vendors but only supplies recommended hardware and software configurations.
No mandate, where the school assumes that students will supply their own PCs and outlines a set of preferred requirements.
Beth Ann Bergsmark, director of academic and technology services at Georgetown University, suggests campus computers run Windows XP Professional, but students aren't locked into one particular operating system. The university has also seen its different schools move toward using specific vendors. Georgetown's School of Business has a relationship with Lenovo's PC business (formerly IBM), while the majority of PCs sold to students at its schools of medicine and law come from either Dell or Apple, the two reigning sales champs in the education sector, according to market researcher Gartner.
"Gateway is also a strong player, and Lenovo has had a couple of wins in the last couple of months, but students are choosing more business class machines," Gartner analyst Leslie Fiering said. "They are sturdier, more reliable and have longer buying cycles, so service and support will be higher, although it comes at a premium."
With this new generation of PCs, specific trends are emerging. More models are shipping with Windows Media Center Edition as the default configuration instead of Windows XP Professional or XP Home Edition. The Media Center operating system is similar to other versions of Windows XP but adds a second interface where people can display pictures, play music, watch videos or record television shows using a remote control.
Upcoming PC models are also shipping with additional multimedia features such as DVD burners and TV tuners, which turn the computer into a television. Larger hard drives, dual-core Intel Pentium D or Advanced Micro Devices Athlon 64 X2 chips, and PCI-Express technologies are also showing up as featured highlights of the fall buying season.
Multimedia is campus king
Several PC makers have already announced their lineups for the back-to-school season with a heavy emphasis on entertainment.
On the desktop side, Dell is offering its Dimension 5100 tower starting at $899 and its 5100C compact computer for $1,049 with Windows XP Media Center Edition 2005, a Media Center Extender, a TV tuner and a DVD burner. Dell's recommended notebook selection for students includes its Inspiron 6000, Inspiron 9300 and its Inspiron XPS Generation 2.
HP has started shipping its Pavilion a1000n series desktop and its Media Center m7000n series Photosmart PCs to retailers, while consumers can order its Pavilion d4100e series through HP's online configure-to-order channels. The company is also offering an array