To cheers, iPhone docks in San Francisco

S.F. Apple fans finally get what they've been waiting for.

Apple employees hold photographers at bay just before the 6 p.m. opening. Erica Ogg/CNET
Apple employees cheer each other on before the first customers are allowed in. Erica Ogg/CNET

The coronation of the heralded iPhone in America's tech/geek capital began 10 minutes before 6 p.m. as the downtown San Francisco Apple store shed its temporary window drapings to the roar of the waiting hordes.

Oversize iPhones in the windows counted down the minutes as Apple employees began a bizarre ritual. Half of the black-shirted workers formed a receiving line while the other half jogged through the front door to high fives and cheers.

It's go time. Erica Ogg/CNET

As the countdown clocks in the windows hit zero, employees managed to push back the crush of onlookers and reporters, and the first people in line sauntered through the front door. The crowds cheered and chanted, "iPhone! iPhone!" (Seriously.)

Finally, the first man appeared clutching his prize. The line appeared to move fairly quickly as excited fanboys and girls made their way to the entrance.

About the author

Erica Ogg is a CNET News reporter who covers Apple, HP, Dell, and other PC makers, as well as the consumer electronics industry. She's also one of the hosts of CNET News' Daily Podcast. In her non-work life, she's a history geek, a loyal Dodgers fan, and a mac-and-cheese connoisseur.


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