X

TiVo's sharp promo

Jeff Pelline Staff Writer, CNET News.com
Jeff Pelline is editor of CNET News.com. Jeff promises to buy a Toyota Prius once hybrid cars are allowed in the carpool lane with solo drivers.
Jeff Pelline

King C. Gillette, the brains behind the razor and razor blade business model would be proud at TiVo's latest offer: The DVR maker is giving away a free factory-renewed Tivo box for customers who buy a 12-month or lifetime TiVo gift subscription. That means you have to shell out at least $149.99, the price of the one-year subscription.

The offer is good through July 17. The offer was e-mailed to some customers on Tuesday and is featured on TiVo's Web site.