TiVo and PayPal pair up for purchases through TV

New interactive ads will allow you to buy products straight through your TiVo.

Forget picking up your laptop or tablet to make purchases while watching TV, TiVo users can do it with their remotes.

A new partnership with PayPal will give TiVo users the ability to explore interactive ads and buy products directly through the interface using their PayPal account.

How it seems to work is you'll pop into an ad, buy a product using your PayPal account through a secure transaction, and the item will be shipped to the address registered with PayPal. The products will come either directly from the advertiser or a merchant that takes PayPal.

TiVo is currently working with advertisers to create PayPal-enabled TiVo ads and Showcase campaigns beginning with the fall 2012 TV season.

 

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