Have you been lusting overbut unwilling to install Google's browser toolbar to use it from non-Google sites?
You're not alone, and the good news is that there are now a handful of alternatives, my favorite being Googl Lite, a free Firefox add-on that shortens the URL of any page you're on through Googl, then copies that link into your system's clipboard.
The button, just a little more than 20 pixels wide, can be placed anywhere within your browser. And if you're not fond of downloads, you can use a software-free bookmarklet that will create a shortened link for any page you're on. However, unlike the add-on, the bookmarklet does not copy the link it creates to your clipboard, which can be a time saver, if you intended to stick it into a tweet, instant message, or e-mail.
Chrome users can also install this extension, which also copies the Googl URL to your clipboard, while giving you a shortcut to add it to a tweet.
As mentioned when we first covered Googl, there's not a whole lot of incentive to use it over more advanced link-shortening services like Bitly--at least not yet. In the near future, Google could quite easily build it into its analytics service and better index these links within its search results, making Googl a top choice for publishers and other businesses.