If you're a "Star Wars" fan--and who's not?--you'll want to be one of the first to check out the new Volkwagen ad that's.
Thanks to the great mommy blog Tiny Iron Fists, I found the just-posted-on-You Tube ad today. Featuring a pint-size Darth Vader--actually a suburban kid in a Darth Vader suit who is fruitlessly trying to get "the Force" to work for him--the spot at first makes no sense as a VW ad.
But with the twist, it all becomes clear, and makes you laugh too. And given the high-level negotiations that must have taken place in order to mix in the original "Imperial March" music and a Darth Vader outfit, you know that VW and Lucasfilm (and Deutsch LA, the agency that created the spot) worked hard to make sure there was a real payoff to the ad.