Tim Cook's review of new Apple book: 'Nonsense'

In rare fit of pique, Apple's CEO slams a new book about the company and its performance since Steve Jobs left.

Apple CEO Tim Cook
Apple CEO Tim Cook - when he was not leafing through Yukari Iwatani Kane's new book. Sarah Tew/CNET
When it comes to a newly-published book about Apple and Steve Jobs, don't look for a two thumbs up from Tim Cook. A middle finger might be more likely.

The book, "Haunted Empire," focuses on the post-Jobs era and is written by former Wall Street Journal technology reporter Yukari Iwatani Kane. It draws a comparison between Jobs and Cook and argues that the company is in a period of decline from the apogee it reached during the reign of its legendary co-founder. But Cook, named CEO in August 2011 after an ailing Jobs resigned, blasted the book in a published statement as "nonsense."

This nonsense belongs with some of the other books I've read about Apple. It fails to capture Apple, Steve, or anyone else in the company. Apple has over 85,000 employees that come to work each day to do their best work, to create the world's best products, to put their mark in the universe and leave it better than they found it. This has been the heart of Apple from day one and will remain at the heart for decades to come. I am very confident about our future.

It's rare for Apple -- especially its chief executive -- to comment publicly about published criticisms. In fact, it's rare for Apple to comment publicly about anything -- including the weather in downtown Cupertino.

 

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