Tim Cook: 'Apple is not going to change'

Message from new CEO seeks to reassure employees that Apple will stay true to the company and culture that Steve Jobs built.

James Martin/CNET

New Apple CEO Tim Cook e-mailed his employees this morning to reassure them, in the wake of Steve Jobs' resignation , of his commitment to Apple's core tenets, according to a leak reported by Ars Technica.

From the e-mail:

I want you to be confident that Apple is not going to change. I cherish and celebrate Apple's unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that--it is in our DNA. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.

You can read the full text of Cook's message here.

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