There are two basic questions about Tiffany's entry into the luxury phone market: why it took so long and why it doesn't cost more. Sure, $94,000 is a lot of money but, come on, this is Tiffany. You'd think it would have hit six figures on principle alone (though it does sound more impressive in yen--10 million).
The 3G handset, a joint project with Japan's Softbank Mobile, doesn't skimp either: It's encrusted with more than 400 diamonds totaling well over 20 carats, according to BornRich. Maybe Tiffany just decided that it can't pass up a literally golden opportunity on the Japanese market. If is any indication, there's clearly plenty to be mined.