Tiffany does a diamond phone for Japan

The luxury market there may be heating up.

BornRich

There are two basic questions about Tiffany's entry into the luxury phone market: why it took so long and why it doesn't cost more. Sure, $94,000 is a lot of money but, come on, this is Tiffany. You'd think it would have hit six figures on principle alone (though it does sound more impressive in yen--10 million).

The 3G handset, a joint project with Japan's Softbank Mobile, doesn't skimp either: It's encrusted with more than 400 diamonds totaling well over 20 carats, according to BornRich. Maybe Tiffany just decided that it can't pass up a literally golden opportunity on the Japanese market. If Zeus Computer is any indication, there's clearly plenty to be mined.

About the author

    Mike Yamamoto is an executive editor for CNET News.com.

     

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