Thrillist heads to San Francisco

E-mail list 'for dudes' expands beyond NYC and LA; creates Bay Area version.

New York-based dude-about-town newsletter Thrillist--I've heard its founders describe it as "DailyCandy for guys," though the two are not affiliated--will be expanding further beyond its Gotham roots very soon. Today's edition of the morning read announced that sign-ups are now open for the upcoming Thrillist San Francisco list.

Presumably, it'll be like its existing Gotham and Los Angeles brethren: a mix of restaurant and bar picks with a distinct penchant for high-quality barbecue and stiff cocktails; edgy shopping picks (don't worry, boys, it's O.K. to look dashing); and the latest in the hyperlocal Web, like yesterday's Thrillist New York pick, the Ugly Outfits New York blog.

(Don't live in one of those three cities? There's also a "Thrillist Nation" list for everyone else. The quality's up to par, though the content typically isn't quite as good because the insider-y, "local expert" slant is what makes the New York and Los Angeles editions so readable.)

"This is a big deal for us," the Thrillist e-mail wrote in the announcement that its San Francisco edition is imminent. "We're psyched to get started in a city where the mayor sexes up his underlings, the waters churn with man-eating sharks, and people consume more alcohol per capita than anywhere else in the country (sorry Louisiana and parts of Texas)."

The Bay Area has never sounded so...macho.

Tech Culture
About the author

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos.


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