ThinkPad Reserve is real, but still in your dreams

Lenovo officially announces the ThinkPad Reserve Edition laptop.

We're admittedly confused by the press release for Lenovo's ThinkPad Reserve that went across the wires this morning. We already wrote about the leather case, the white-glove service and support, and the (ahem) $5,000 price tag in June. The formerly secretive marketing Web site has had plenty of specs available for months. But today, it seems, marks the official unveiling of the fancy-pants limited-edition laptop, which was created to celebrate the ThinkPad's 15th anniversary.

PCLaunches

The specs--Centrino Pro with a Core 2 Duo L7500 processor, 2GB of RAM, and a 160GB hard drive--are fairly typical for a ThinkPad (though we suspect that low-voltage processor is a concession to the difficulty of cooling a completely leather-bound laptop). But the real reason to buy the ThinkPad Reserve rests in its gourmet service and support package. Every owner is assigned a member of the "Executive Support Staff" who helps set up the ThinkPad and schedules routine maintenance. For the duration of the laptop's three-year warranty, users can call or IM the concierge service 24 hours a day; Lenovo also promises on-site service within 4 hours in most major cities across the globe.

It's easy to scoff at the ThinkPad Reserve's ridiculously high price tag--$5,000 could easily buy you a far more powerful machine. But then again, this is not a laptop for the lumpen; today's press release includes a testimonial from the president and CEO of an international IT company. Exactly the kind of person, we imagine, who could afford to pay for a little luxury.

About the author

    Tech expert Michelle Thatcher grew up surrounded by gadgets and sustained by Tex-Mex cuisine. Life in two major cities--first Chicago, then San Francisco--broadened her culinary horizons beyond meat and cheese, and she's since enjoyed nearly a decade of wining, dining, and cooking up and down the California coast. Though her gadget lust remains, the practicalities of her small kitchen dictate that single-function geegaws never stay around for long.

     

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