Think promotes eco-tourism in the Swiss Alps

M-Way is teaming up with Think City to make 60 EVs available for rent through Swiss eco-tourism group, Alpmobil.

A fleet of 60 Think EVs wll be available as a trial during the peak European holiday season until the end of September 2010. Think

Tourists can now tour the breath-taking Swiss Alps without hurting the environment.

Scandinavian EV maker, Think today announced it has teamed up with its Swiss distribution partner, M-Way, to bring a fleet of 60 Think City cars to eco-tourists.

For about $57, or 60 Swiss francs, a day, tourists will be able to rent a Think City car through Alpmobil. Unfortunately the Web site is only available in German, but it can be easily translated by using Google's translation tool. It works, I tried it.

"This trial program fits perfectly with Alpmobil's philosophy, and we are proud to have made a start and to show both the public and other resorts in sensitive regions that driving ecologically and without noise pollution is possible, affordable and fun," said Dionys Hallenbarter from Alpmobil.

I can predict most tourists' first thought: "What if I get stuck at the top of the mountain with a dead battery?"

Good news: There are more than 20 battery-charging points that have been installed in the area--powered by renewable hydroelectric-generated electricity derived from local mountain waters, reservoirs, and dams.

"Sustainability in business is at the heart of Migros' ethos, and M-Way is our means of delivering the transportation element of this plan," said Daniel Hofer, Migrol CEO and project head at M-Way. "Through projects like this with Alpmobil we are leading the way in delivering clever but simple solutions and bringing them into the mainstream. This initiative is a perfect example of this, and as the EVs are powered by locally sourced renewable electricity, the offer boasts 100 percent carbon-free transportation to explore the beautiful and unspoilt valleys, mountains and pass roads in the region of Goms and Haslital."


Join the discussion

Conversation powered by Livefyre

Don't Miss
Hot Products
Trending on CNET


Delete your photos by mistake?

Whether you've deleted everything on your memory card or there's been a data corruption, here's a way to recover those photos.