The White House joins Instagram

Already hip to Twitter's Vine, President Obama's administration has embraced Facebook's service for sharing photos and videos.

The White House's first Instagram update is a photo of Marine One. Screenshot/Jennifer Van Grove/CNET

Add Instagram to the list of social platforms that the White House is using to share presidential updates with the public.

The official account for President Barack Obama's administration arrived nearly a week after the launch of Instagram video. Yet, the White House decided to break in its brand-new account Wednesday with a photo. How very retro. The first photo depicts the Marine One helicopter taking off as the First Family leaves for a trip to Africa, and potentially sets the tone for a more intimate, "unfiltered," look at Obama's affairs.

The White House, by no means a social media novice, already maintains accounts on a myriad of platforms including Twitter, Facebook, Pinterest and even Vine. Though kind of tardy to the Instagram party, the White House is already attracting thousands of followers in its first few hours on the Facebook-owned property.

Previously, Obama's 2012 election team was using Instagram under the Barack Obama handle, but that account has remained dormant since Obama was re-elected in November 2012.

Featured Video
This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?
Sorry, you are not old enough to view this content.

iPhone 6S chip controversy over battery life

Not all new iPhones have the same processor chip, but Apple says differences in performance are minimal. Apple also pulls ad-blocking apps over privacy concerns, and Netflix raises its price again.

by Bridget Carey