The promotional art Matt Groening drew for Apple

(Credit: Apple)

Back in the days before The Simpsons, a younger Matt Groening took some work drawing posters and brochures for Apple's Macs.

Back in 1989, The Simpsons was still yet to appear on our screens, and 35-year-old Matt Groening — who had been working as a professional cartoonist on his original strip Life in Hell — picked up some work from a declining computer company by the name of Apple.

The job? Making computers appear "hip" in a brochure called "Who Needs a Computer Anyway", with his characters from Life in Hell. They featured an appropriately wide-eyed Bongo — the strip's main character's son — who was overburdened with work.

This isn't exactly news; scans of the brochure have been floating around the web for a couple of years now, thanks to The Comics Alliance via Reddit.

Website Vintage Zen, however, has uncovered a couple of pieces we hadn't seen before: a pair of posters.

In 1988, Apple paid Groening a US$6995 LaserWriter printer to produce a poster called "Networking is Hell", featuring characters Akbar and Jeff from the comic strip.

(Credit: Apple)

The second poster, called "Bongo's Dream Dorm", was designed to hang in student accommodation, bearing the tagline, "Macintosh: Part of every student's wildest dream".

Click to view full size.
(Credit: Apple)

The Simpsons debuted at the end of 1989, and Groening never had to draw another promotional brochure or poster for another company again.


About the author

Michelle Starr is the tiger force at the core of all things. She also writes about cool stuff and apps as CNET Australia's Crave editor. But mostly the tiger force thing.



Conversation powered by Livefyre

Don't Miss
Hot Products
Trending on CNET

Hot on CNET

Saving your life at speed and in style

Volvo have been responsible for some of the greatest advancements in car safety. We list off the top ways they've kept you safe today, even if you don't drive one.