The perfect fashion accessory: MP3 lipstick

The Bratz marketing line favors a shade of purple.

ChipChick

As MP3 players become increasingly commoditized , manufacturers are scrambling to do whatever they can to distinguish themselves from the ever-growing pack. This one is trying to accomplish that on two fronts--in form and target market.

Not only is the "Bratz Yaz MP3 Player" aimed at tweens, according to Chip Chicks, but it's doing so with a uniquely appropriate design: purple lipstick. The player has only 512MB of built-in memory, but given the fleeting popularity of songs (and the attention spans) in this age group, that'll probably be plenty at any given time. Besides, the most important thing is that the accompanying earbuds, belt clip and neck strap come in matching colors.

About the author

    Mike Yamamoto is an executive editor for CNET News.com.

     

    Join the discussion

    Conversation powered by Livefyre

    Show Comments Hide Comments
    Latest Galleries from CNET
    Tech industry's high-flying 2014
    Uber's tumultuous ups and downs in 2014 (pictures)
    The best and worst quotes of 2014 (pictures)
    A roomy range from LG (pictures)
    This plain GE range has all of the essentials (pictures)
    Sony's 'Interview' heard 'round the world (pictures)