The original Apple tablet: Marketing lessons from the Newton
As we wait for the possible arrival of a new Apple tablet and the giant marketing campaign that would accompany its launch, here's a look back at some of the television ads Apple ran for the Newton, its original tablet.
We all know Apple's original tablet had some hard-core fans, but it bit the dust--hard--back in 1998, not long after Steve Jobs returned to the company. Some say the touch-screen Newton, one of the early "personal digital assistants," was ahead of its time. Maybe, maybe not. Either way, it's interesting to look back at Apple's marketing efforts and wonder if there are any lessons to be learned and how they might be applied to spinning a new tablet, if indeed it's a real product.
Of course, a lot has changed in 10 years. Or has it?
What do you guys think? Will Apple have a hard time selling a new Newton?
Other Newton ads:
After the break, check out a bonus Newton 2008 mock ad.