The only Web 2.0 book you need to read (Sarah Lacy's book is on sale now)

If Web 2.0 were a movie would Tom Hanks play Larry Page?

UPDATED: January 14, 2008 5:30pm
The book isn't actually available until May! Web 3.0 and 4.0 should be in flight by then.

My pal Sarah Lacy's book about Web 2.0 "Once You're Lucky, Twice You're Good: The Rebirth of Silicon Valley and the Rise of Web 2.0" is now on sale on I have been giving her grief about the stupidity of Web 2.0 since she has been writing this magic tome, but I have to offer my sincere congratulations to her for cranking this sucker out.

It's the story of how entrepreneurs in silicon valley started to believe in the web again after the drubbing of the 2000 bust. It recounts the birth and growth of the most popular web 2.0 companies of today including Facebook, Digg, Slide, LinkedIn, Twitter, Six Apart, Yelp, Ning and others, by telling never-before-heard personal stories of the people behind them. and this isn't me (Sarah) just supposing what it was like-- the book is the result of hundreds of hours of interviews with the most important people driving, funding and even railing against the Web 2.0 movement.

I can only hope her next book follows the tale of open source destroying proprietary vendor market share.

About the author

Dave Rosenberg has more than 15 years of technology and marketing experience that spans from Bell Labs to startup IPOs to open-source and cloud software companies. He is CEO and founder of Nodeable, co-founder of MuleSoft, and managing director for Hardy Way. He is an adviser to DataStax, IT Database, and Puppet Labs.


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