'The Office' creator deepens Microsoft ties

Reveille to create two new shows for MSN, including a Volvo-sponsored, car-themed sitcom

Microsoft is hoping the creator of Ugly Betty can make MSN a little more beautiful.

The software maker announced Tuesday that Ben Silverman's Reveille will create two more Internet video shows for its MSN Video site. One, called "Driving School," is being sponsored by Volvo and will feature cast members from The Office. The other, dubbed "This is the Life," is a travel and leisure show being sponsored by Chivas.

Microsoft first announced its deal with Reveille at last year's ad summit. Reveille has so far delivered two programs through MSN: The Big Debate and a Kraft-sponsored cooking show, Chef to the Rescue.

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    During her years at CNET News, Ina Fried has changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. These days, most of her attention is focused on Microsoft. E-mail Ina.

     

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