'The Office' creator deepens Microsoft ties
Reveille to create two new shows for MSN, including a Volvo-sponsored, car-themed sitcom
Microsoft is hoping the creator of Ugly Betty can make MSN a little more beautiful.
The software maker announced Tuesday that Ben Silverman's Reveille will create two more Internet video shows for its MSN Video site. One, called "Driving School," is being sponsored by Volvo and will feature cast members from The Office. The other, dubbed "This is the Life," is a travel and leisure show being sponsored by Chivas.
Microsoft first announced its deal with Reveille at last year's ad summit. Reveille has so far delivered two programs through MSN: The Big Debate and a Kraft-sponsored cooking show, Chef to the Rescue.