'The Matrix' is back (in your hospital)

There he is, Hugo Weaving as Agent Smith. Several Hugo Weavings weaving their way around a hospital. Welcome to the future -- or the present -- of GE software in a new ad.

He's there. And there. And there. GE/YouTube Screenshot by Chris Matyszczyk/CNET

So you're in the hospital. You want a reassuring environment. You want everything to go well.

But who's that man in the dark suit? The one with the shades. The one with the very suspicious face and accent.

Why, it's Agent Smith. The very same Agent Smith who contributed to making "The Matrix" something of a cult classic.

The very same Agent Smith who can occupy your body, or a version of it. How might this affect your surgery?

Please try not to worry. For the moment, this is just an ad for GE software.

This software is apparently so marvelous that it might even reduce your waiting time in hospital from the usual 13 hours. Or 13 days.

But none of this would have happened if it wasn't for the permission given by the Wachowskis for their creation to be used.

Fast To Create reports they loved this whole "Brilliant Machines" campaign, which uses sci-fi to show off GE's contribution to the so-called industrial internet.

Previous ads have featured "Knight Rider" and "Star Trek: The Next Generation."

It wasn't, however, directed by the Wachowskis. Perhaps they're too busy with the new series they're creating for Netflix , which is apparently all about hunted souls and linked minds. Which rather sums up every hospital TV series ever made.

Instead, David Gordon Green, who helmed "Pineapple Express," was given the task of bringing true authenticity to this GE project.

I am sure some will be relieved that their hospital is now in Agent Smith's hands.

Others might be concerned that the process of pacification of humanity might go a little further than they'd like.

 

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