The Madness is coming

March Madness is one of those great TV events that galvanize the country, drawing national attention to an annual tradition of sportsmanship and showmanship.

CBS

It's March and at CBS that means NCAA hoops! March Madness officially kicks off with "Selection Sunday," the annual reveal of which 68 teams have been chosen to participate in the "Big Dance."

Players, teams, and fans across America eagerly await the announcement--broadcast live on CBS--and the analysis that ensues. Why? Because come the next morning, they'll either be practicing for their big shot at basketball greatness or filling out a bracket to take a crack at the office pool. A victory in either ensures eternal bragging rights!

Watch the 2012 NCAA Basketball Championship Selection Show on Sunday, March 11, from 6-7 p.m. (ET) on CBS.

CBS

Bracket Monday
Because fans love brackets almost as much as the games themselves, the Monday following Selection Sunday is "National Bracket Day," aka "Bracket Monday." It's really easy to participate online at CBSSports.com and on Facebook. Of course you can always go with an old-school printable paper bracket--to each his or her own!

March Madness is one of those great TV events that galvanize the country, drawing national attention to an annual tradition of sportsmanship and showmanship. Fans from every part of America, in towns large and small, can all gather around and share in the excitement. For us, it also provides a great opportunity to expose hoops fans to new promotions about our primetime programs and other shows on CBS they might enjoy.

Broadcast schedule
Together with the NCAA and Turner Broadcasting, CBS joined forces to make every game of the tournament available nationally in its entirety, spread across four networks: CBS, TNT, TBS, and TruTV. This year, as always, CBS will air the Final Four and National Championship games. View the full schedule for all the games on all the networks. So get yourself ready for an exciting few weeks and, as always, stay tuned!

About the author

    George Schweitzer's position as chief marketing officer at CBS gives him a unique opportunity not only to observe but also to help shape the ways technology is altering the television industry. A communications major at Boston University who joined CBS after graduation some 30 years ago, George is also an unabashed technology geek who specializes in the latest home automation and entertainment gear.

     

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